How Instagram Analytics Can Help Boost ROI in 2019

Understanding the algorithm is key

Adding Instagram into your strategy can be hugely beneficial for your brand. Photo Illustration: Amber McAden, Source: iStock

Your Instagram analytics are a gold mine of valuable insights about your audience, your content performance and the effectiveness of your business’ marketing strategy. But many brands don’t maximize on all this information or use it strategically when it comes to growing their business online.

@mattfromlater Matt Smith is the founder of Later.