How Outdoor Voices’ Founder Builds Community By Activating Locally and Amplifying Digitally

“No” was a word Ty Haney heard frequently as she began pitching Texas-based DTC brand Outdoor Voices to investors. But she turned negativity into opportunity, refining her brand vision and ultimately filling the gap she saw in the activewear space. At the heart of OV is optimism, human (not super-human), and the notion that activity is fun for all. Here, Ty explains OV’s community strategy, why she ignores the competition and  how she’s managed to build a burgeoning brand and community all around the concept of “doing things.”

alexa.comeau@adweek.com Alexa Comeau is the programming manager at Adweek, where she works on event curation while dabbling in some writing.