Universal Standard Founders on Access for All and New Community-Focused Retail Spaces

Polina Veksler and Alexandra Waldman had no experience in retail or manufacturing before starting a clothing company from scratch, which proved to be one of their greatest assets in challenging the status quo of current fashion. Together, Waldman and Veksler created Universal Standard (US) – a clothing company built on inclusivity, providing options to an often neglected group of consumers. Here, the brand’s founders share how they’re leading this fashion movement and their latest venture into free-access, community-centric retail spaces.

alexa.comeau@adweek.com Alexa Comeau is the programming manager at Adweek, where she works on event curation while dabbling in some writing.