How Yuengling Beer Has Endured for a Whopping 190 Years

Perspective

A tiny Pennsylvania brewery survived almost two centuries to become America’s favorite craft brew.

Google’s Director of Agency Platforms Likes to Zig and Zag

Leadership & Talent

Marta Martinez has had a less-than-linear path.

What Google’s War on Fingerprinting Means for Marketers

Data & Privacy

Tracking changes fall short of initial fears but pose questions on a widely used practice.

Infographic: What People Want From Direct-to-Consumer Brands

Data Points

And the most effective DTC advertising that compelled them to make a purchase.

Orange background; In the foreground is a vintage television set

What Marketers Can Learn From Consumers’ Social Media and TV Habits

Voice

Social media and TV habits often go hand in hand.

Why Media Buyers Are Mixed on Publishers Selling Ads Based on Emotion

Publishers & Platforms

The New York Times, The Daily Beast and USA Today are dabbling in the practice.

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