Essie Became the Go-To Nail Polish Because of Queen Elizabeth

Brand Marketing

This is the pale pink shade beloved by royalty.

Goyard Won’t Advertise, So How Is Its Bag So Enduringly Fashionable?

Brand Marketing

Even Kanye West has one.

Here’s What Marketers Need to Know About Voice Search


Brands must generate awareness for their skills and apps.

How Brands Are Using AR to Engage Consumers and Measure Results


As Apple, Facebook and Snapchat open augmented reality to the masses, brands are cashing in on AR and analyzing new sets of data to gauge their success.

Mentos Solidified Its Place in Pop Culture With Cheesy Commercials and Weird Science

Brand Marketing

How Mentos spawned countless "science experiments," pop parodies and sales success.

Meet the Man in Charge of Integrating Emerging Tech Like AR, VR and Voice at Digital Shop Rain


Greg Hedges helps build branded experiences.

GYK Antler’s Independent Spirit Shapes Its Client Work


GYK Antler is a New England-based shop that operates under New Hampshire's "Live Free or Die" motto.

5 Lessons the Fast-Food Industry Can Teach Brands About Disruption

Brand Marketing

A former Taco Bell marketing exec offers his perspective on the value of risk-taking, failing, innovating and more.

Infographic: What Millennials Value Most in Their Lives, Careers and Personal Tech

Brand Marketing

9GAG's Millennial Black Paper reveals what's important to the oft-maligned 18- to 34-year-old cohort.

Adweek’s Brand Genius 2017: Meet the Year’s 10 Sharpest Minds on Marketing’s Cutting Edge

Brand Marketing

Each year for the past 28, the awards have spotlighted some of the most accomplished marketers in the business.