This is a Profile

Ad Tech Is Undergoing an Identity Crisis That’s Been Worsened by the Pandemic

Ad Tech & Mar Tech

Will ad tech undergo an identity crisis as it evolves toward a cookieless future?

This is a Profile

Soda Brands Are Moving Into the Niche Energy Drink Category

CPG

Coca-Cola and PepsiCo are establishing new energy drink products and partnerships.

This is a Profile

A Time Reporter Retrained Herself and Got an NBCUniversal Deal

Leadership & Talent

Lisa Takeuchi Cullen wrote her way from journalism into a TV career.

This is a Profile
This is a Profile

Editor’s Letter: Game Recognizes Game

Sports Marketing

The inspiring story behind The Real Heroes Project, and why Adweek is so proud to be part of the historic campaign.

This is a Profile

The 12 Leagues Behind ‘The Real Heroes Project’ and Their Many Pandemic Relief Efforts

Sports Marketing

From donating millions of dollars in cash to producing PSAs and launching special programs.

This is a Profile

Challengers Are Filling Gaps and Creating Consumer Countercultures

Voice

Purpose-driven and authentic challenger brands have risen to address the needs of emerging consumer counterculture segments.

This is a Profile

Infographic: Shopping for Flour? Sure, So Is the Rest of America

Data Points

People are shopping less, but buying more groceries—especially in the category of flour, mixes and more.

This is a Profile

Streamers Are Using Extended Free Trials in an Effort to Hook Housebound Viewers

Streaming & OTT

Subscription TV services offer generous free trials, hoping satisfied customers start paying up.

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