How Cracker Jack Became the Longest-Running Product Placement in U.S. History

Brand Marketing

Credit baseball and a 1908 song.

This Creative Shop Thinks It Has the Formula to Perfect Experiential

Agencies

NA Collective knows how to make a scene.

How FedEx’s Founder Revolutionized Shipping With a Mediocre College Term Paper

Brand Marketing

In 1966, Frederick Smith predicted guaranteed overnight delivery.

At Adweek’s Elevate: AI, Experts Mused on How Tech Will Change the Marketing Landscape

Creativity

From chatbots to voice to personalization.

Wasserman’s EVP of Brands Went From Working on the B-1 Bomber to Sports Marketing Partnerships

Brand Marketing

Heidi Pellerano helped create the company's multicultural practice.

Q&A: Edelman’s Global Chair of Crisis and Risk on What Makes a Crisis

Digital

If you're calling Harlan Loeb, you're probably in big trouble.

As the Lines Blur Between Agencies and Consultancies, New Shops Are Taking a Hybrid Approach

Agencies

Client demands fuel both competition and collaboration.

Fast-Food Brands Are Making Slick Mobile Apps to Stay Ahead of Small, Fast-Casual Restaurants

Digital

Quick-serve restaurants are ramping up their digital game, from loyalty programs to reordering.

Why Consumers Are Increasingly Willing to Trade Privacy for Convenience

Digital

Amazon and Walmart are testing boundaries.

Infographic: The Widening Gap Between Customer Service and the Customer

Brand Marketing

Companies and brands need to focus on their contact centers.

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