This is a Profile

This Creative Shop Broke New Ground in Cause Marketing

Agencies

Creative agency True North has become an expert in bringing nonprofits into the digital era—and helping increase donations as a result.

This is a Profile

How Spotify’s Director of Social Impact Is Connecting Music Lovers With Causes

Digital

Kerry Steib takes lessons from her time in marketing to bring together musicians and important causes and bring awareness to big issues.

This is a Profile

From Horror Stories to Brotherly Goofs, Podcasts Head to Network TV and Streaming Platforms

TV / Video

The medium has existed for 20 years, but podcasts are just now being recognized for their powerful storytelling and massive fan bases.

This is a Profile

Are Robots Like These About to Take All the Ad Jobs?

Digital

Whether it’s immediately obvious or not, artificial intelligence is playing a significant role in creating ads.

This is a Profile

Why Barbie Wants to Show Dads Playing Dolls With Their Daughters

Brand Marketing

After introducing a diverse new array of dolls, Mattel and BBDO are working to shift consumers' perceptions about Barbie's cultural relevance.

This is a Profile

Global Consultancies Are Buying Up Agencies and Reshaping the Brand Marketing World

Brand Marketing

As digital ad spending continues to grow, industry watchers predict the trend will only accelerate.

This is a Profile

Ad Agencies Are Building Out Their Own Consultancies to Better Compete for Digital Dollars

Agencies

Traditional shops are fighting back by launching their own practices.

This is a Profile

How Embracing Cloud-Based Technology Is Paying Off for Advertisers

Digital

Marketers using sophisticated marketing services are seeing greater returns on investment and reaping big revenues.

This is a Profile

4 Keys to Creating Cause Marketing That Benefits Both Brands and Nonprofits

Brand Marketing

It takes bit of art and a bit of science to build social consciousness and lift bottom lines.

This is a Profile

Infographic: What Consumers Really Think About Cause Marketing

Brand Marketing

With social activism on the rise, more brands are aligning themselves with philanthropic causes in hopes of burnishing their reputations and their bottom lines.

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