An illustrated yellow microphone.

Dynamic Podcasting Promos May Finally Be Nearing a Tipping Point


With recent tectonic shifts in the landscape, the industry may be poised to tackle measurement and scale challenges through dynamically inserted ads.

How 50-Year-Old Fla-Vor-Ice Became an Enduring American Summertime Staple


Jel Sert, the maker of the frozen sugar water in a plastic tube produces 1.5 billion pops a year.

How Possible’s Americas CCO Embraces Her Competitive Spirit

Leadership & Talent

'I like the shared aspect of winning together, Danielle Trivisonno Hawley says.

Leading Women Took the Stage at Adweek’s Women Trailblazers Event


Presented by Kantar at Ogilvy's offices in New York.

Illustration of a yellow body in the middle of a big red circle with yellow arrows pointing.

Amazon Might Use 3D Body Scans to Customize Clothes—and Also Capture Your Data


Amazon might use 3D body scans to customize clothes—and also capture your data.

Boss hugging the employees on a computer screen.

It’s Time Brands Add Genuine Consciousness Into Their Marketing Mix


Rather than focusing only on potential profits.

Illustration of a gray hand holding a yellow bitcoin over a laptop as a bear trap clamps shut.

Not All Ad Fraud Originates Overseas. Law Enforcement Is Starting to Look Closer to Home


The myth of the foreign bogeymen defrauding the U.S. ad industry could soon be a thing of the past.

Illustration of consumers and shopping-related imagery.
Illustration with a brain, notebook, graph, piggy bank with a dollar sign above it, pocket knife, city skyline and people

Everything Brands Need to Know About Bringing Their Marketing In-house

Brand Marketing

Industry execs and experts offer advice on how to get it right.

Martin Sorrell sitting in a chair in a library in front of a bookcase, a large open book and a fireplace.

Martin Sorrell on Challenging the Ad Industry Giants He Helped Create


The S4 Capital executive chairman discusses in-housing, zero-based budgeting and reining in Big Tech.