The Co-founder of Sparrow Advisers on Ad-Tech’s Foibles—and Its Future
The consultant talks about her big-picture approach, her company's genesis and, of course, Jeff Goldblum.
A Grocery Exec’s Hunting Trip Inspired the Name for a Still-Famous Kentucky Bourbon
On the venerable old spirit that’s become surprisingly trendy again
DTC Brands Are Targeting Consumers Where Their Attention Is—Their Phones
Rather than sending out another overlooked email.
Marketers Are Looking to Casual Mobile Gaming to Target Audiences
Developers and media buyers partner to reach consumers on their phones.
As GDPR Rocks the EU Ad-Tech World, Vendors Must Learn to Adapt
Regulators have been forced to push back against some industry giants.
Infographic: What and Why Millennials and Gen Zers Rent Instead of Buy
New data from Lab42 shows a renting trend in the sharing economy.
9 Tips From Google’s CMO for Creating a More Inclusive Work Environment
Lorraine Twohill shares advice gleaned from some of the tech giant’s recent initiatives.
Broadcasters Used to Worry About Cannibalizing Viewers, but They’re Debuting 64 Shows This Week
Inside ABC, CBS, Fox and NBC’s decision to reembrace a single fall TV premiere week.