Guardians of the Galaxy

Telco and Tech Brands Give Streamers a Major Boost in Crowded Marketplace

Streaming & OTT

Verizon and Disney+’s 'win-win' partnership illustrates just how lucrative the streaming deals can be.

The sheets’ antistatic properties make them useful for cleaning laptop screens or pulling pet hair off of upholstery and the smell helps make your suitcase smell less moldy.
So far, it has been a great fit.

Twitter’s Rembert Browne Brings His Passion for Politics and Sports to the Platform

Publishers & Platforms

Twitter’s creative lead, brand and voice boasts a diverse background.

Sam Esmail

Editor’s Letter: The Show Will Go On

Brand Marketing

Like our intrepid marketing and media partners, Adweek will create new opportunities to best serve our community.

Illustration of a person trying to move a large thought bubble up a hill

New Voice Apps Are Declining as a Breakout Hit Remains Elusive

Voice Interaction

Amazon's Alexa platform has yet to see a viral app hit that might boost interest in its marketplace.

For Sam Esmail, Mr. Robot Was Just the Start of Exploring the Perils of Technology

Streaming & OTT

Sam Esmail spoke with Adweek about ending Mr. Robot, his plans for Battlestar Galactica and why he finds technology fascinating and “horrifying.”

The purple squirrel is made up with magical attributes.

Infographic: What’s a Purple Squirrel, and How Do You Become One?

Data Points

What makes up an amazing purple squirrel, according to these marketing leaders.

Two hands next to each other with a heart that has a dollar sign in the middle

As Big Business Pivots, It’s on Brands to Meet Consumer and Investor Demand


Brands take note: You are where purpose meets people and, increasingly, where purpose means profit.