Why Are Ouija Boards Still So Damn Creepy?

Brand Marketing

How a simple game keeps giving current generations the spooks.

This Creative Shop Focuses on Women Over 40, a Group Advertising Often Ignores

Agencies

Fancy wants to subvert marketing stereotypes.

What a Decentralized Web Means for Digital Advertising

Programmatic

The prognosis for ad tech is not good.

Haymaker’s Chief Creative Values Hybrid Talents Above All

Agencies

Jay Kamath went from architecture student to agency co-founder.

15 Status Quo Defiers Distinguishing Themselves as the Latest Generation of Challenger Brands

Brand Marketing

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Local Ecommerce Players Around the World Are Giving Amazon and Walmart a Run for Their Money

Retail

Platforms in Brazil, China, the Netherlands and Nigeria thrive by focusing on regional preferences and needs.

Instagram’s Future as a Social Commerce App Looks Murkier Than Ever

Retail

The future of shopping on Instagram remains a mystery with the founders departing and experts worried it’ll turn into just another Facebook.

3 Ways to Ensure Your Video Content Resonates With Your Audience

Brand Marketing

Utilize technology or your brand will be left scrambling.

Why Big Agency Names Aren’t Nearly as Relevant as They Once Were

Agencies

Many struggle with self-promotion in a rapidly changing industry.

Infographic: How Brands Can Target Millennial Women During the Holidays

Brand Marketing

They get their holiday gifting inspiration from friends, family and online shopping.

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