Deutsch’s Head of Music Straddles the Record and Advertising Industries


Eryk Rich is in charge of all of the behind-the-scenes work that goes into setting the agency’s creative output to just the right soundtrack.

Infographic: Two-Thirds of Consumers Have Never Used an App to Send Money


While smartphones have revolutionized the way we do most everything, fewer people use apps to handle their finances than one might think, according to new research from Clarabridge.

How Ad-Tech Is Invading Physical Retail Spaces


Digital advertising inventory is expanding.

an image shows a persons vision and everything that they see

To Make Diversity Effective in Marketing, It Needs to Be Inclusive


Inauthentic efforts are obvious to consumers.

Meet the New Broadcast TV Chiefs at ABC, Fox and NBC

TV / Video

After taking over last fall at ABC, Fox and NBC, these four execs are ready to share their strategies.

Clockwise from left: Pele Cortizo-Burgess, chief strategy officer; Mike Storms, chief analytics officer; Kat So, managing director, IPG agency partner; Hallie Johnston, chief client advice and management officer; Mat Baxter, global CEO; Amy Armstrong, U.S. CEO; Stephanie Solomon, evp, HR business partner; Leah Meranus, global chief experience officer; Maureen Bosetti, chief investment officer; Daniel Rubin, global CFO; David Stopforth, chief communications design officer; and Jarrod Martin, global chief analytics officer

Inside U.S. Media Agency of the Year Initiative’s Remarkable 2018 Turnaround

Media Agency of the Year

The agency went from ‘basket case’ to ‘IHOb’ glory.

What Does It Take to Be One of Adweek’s Media Agencies of the Year?


For OMD, Initiative and Essence, our 2019 honorees, fearlessness was key.

As OTT Advertising Explodes, Agencies Race to Build Teams to Navigate the Space


Buyers are trying to get up to speed with new offerings while educating clients.

(L. to r.) Chrissie Hanson, global chief strategy officer; Kate Stephenson, global chief operating officer; John Osborn, U.S. CEO; Israel Mirsky, executive director, global technology and new platforms; Florian Adamski, global CEO; and Monica Karo, global chief client officer

How Global Media Agency of the Year OMD Clawed Its Way Back to the Top After Falling So Far

Media Agency of the Year

Nontraditional staff changes and a comprehensive commitment to making 'better decisions, faster' were just part of it.