The Story Behind the Star of the Longest-Running Public Service Campaign in American History

Brand Marketing

The life and times of Smokey the Bear—and the cause he made famous.

What Lies Ahead for Marketers as the Tide Turns Against Ad Targeting

Data & Privacy

Privacy experts say it's time tried-and-true tactics change.

AI Is Moving Beyond Its Analytical Roots and Fueling the Creative Process

Creativity

Recent AI breakthroughs have expanded the technology's design potential.

Does The Big Bang Theory’s Finale Signal the Demise of Blockbuster TV Sitcoms?

TV Upfronts

Brands are shelling out big money for Thursday’s farewell—and looking for its successor.

Editor’s Letter: Moving Forward to Next

Brand Marketing

Adweek's James Cooper on his 21 years with the brand.

Three people are lounging on a couch watching television

Why Marketers Need an Understanding of Connected TV to Navigate Upfronts

TV / Video

Opinion: A challenge for both marketers and brands.

Infographic: The Difference Between How Younger and Older Gen Xers Use Social Media

Data Points

Younger and older Gen Xers have different social media habits.

Why Nadalie Dias of Hearts & Science Is Such a Rising Star in Media

Agencies

As focused on culture as she is metrics, the senior director of digital activation embodies her agency's name.

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