This is a Profile

This Bay Area Shop Makes Data and AI Work for Clients From MTV to the Dalai Lama

Agencies

Stamen Design also relies on strategic storytelling.

This is a Profile

How Kool-Aid, a 90-Year-Old Summertime Icon, Has Stayed So Popular for So Long

Brand Marketing

The tasty, colorful drink mix has been fruity, fun and affordable since the Great Depression.

This is a Profile

How Video Platforms and Brands Are Courting the Next Generation of Internet Stars

Convergent TV

There's a talent grab going on for content creators by Facebook, YouTube and brands like AT&T and Verizon’s go90.

This is a Profile

The 3 Ingredients That Helped Nestlé Infuse Innovation Into Its Corporate Culture

Performance Marketing

The company's digital transformation started from within.

This is a Profile

The Knot’s Chief Innovator Helps Local Wedding Businesses Connect With a Social-Savvy Audience

Brand Marketing

Anja Winikka creates in-person workshops around the country.

This is a Profile

Infographic: How Consumers Want Companies to Use Customer-Service Chatbots

Performance Marketing

Customers want to use them for easy questions, keeping things fast and simple.

This is a Profile

Why Brands Should Shift Their Focus From Data to Identity

Brand Marketing

By fusing marketing science and art to drive customer engagement, brands can regain their former swagger.

This is a Profile

Adweek Kicks Off ‘Next Tech’ Series on the Jobs and Platforms You Need to Know About Now

Performance Marketing

Beginning with this issue—and over the course of the next four weeks online and in print—we’ll take a deep dive into the future of marketing.

This is a Profile

Tech Is Transforming Careers Like Never Before. Just Ask Bevel Founder Tristan Walker

Performance Marketing

He applied data know-how to an age-old problem and revolutionized shaving.

This is a Profile

Mar Tech Is the Latest Buzzword for Brands and Agencies, but What Does It Actually Mean?

Performance Marketing

These five frequently asked questions might give newbies a better idea.

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