Marga Balvert

What Walgreens Boots Alliance’s Head of Wellness Learned From Working Around the World

Leadership & Talent

Nike veteran Marga Balvert has been everywhere from Buenos Aires to London, and it's been a master class in learning how to connect with people.

In 2018, Bacardi launched a premium line.

A Bacardi Rum Factory Is Now Producing Hand Sanitizer


Bacardi Rum survived the revolution, Prohibition and now coronavirus.

Illustration of people rearranging boxes

Media Agencies Are Rethinking Their Supply Chain to Combat In-Housing  

Ad Tech & Mar Tech

GroupM Premium Supply is poised for North American launch while Omnicom Media Group is incubating its own marketplace.

illustration of a water bottle

Infographic: an Inside Look at Lifewtr’s Recycling Process

Data Points

Lifewtr will no longer use virgin plastic in its bottles. Here's a graphic look at its multistep recycling process.

Woman at subway station holding a toy stuffed dog

How Marketers and Agencies Are Trying to Strike the Right Tone in the Age of Coronavirus


Coors Light, Hershey's, KFC and others have dropped campaigns that could've crossed a sensitivity line.

Adweekers on Zoom

Editor’s Letter: How We All Are Navigating the New Normal


We have entered a new normal—and that new normal is changing by the minute. But we are all in it together.

A photo of people on Intrado

Virtual Event Tech Is Booming as Companies Scramble to Take Conferences Online


Conference organizers are struggling to plan engaging online events, a task that can be tricky in even the best of times.

illustration of a cannabis plant and computer

Cannabis Marketing Will Grow by Continuously Educating Consumers


You have to create trust and loyalty for your brand. You get there with transparency.