This is a Profile

This Creative Brought a Magical World to Life Using Virtual Reality

Leadership & Talent

Barbarian’s executive creative director leans into her love of emerging tech.

This is a Profile

Amazon Could End Up as an Unlikely Winner of the Retail Apocalypse

Amazon

The retail giant could open physical storefronts now, taking over spaces while others shutter due to the pandemic

This is a Profile

5G’s Rapid Growth Sparked a Conspiracy Theory That Spiraled Amid the Pandemic

5G

The cellular tech requires many towers built quickly. Some saw dark intent, and now America could lose the race to adoption.

This is a Profile

Though Deceptively Simple, Scrabble Has a Consumer Appeal That’s Persevered for Decades

Perspective

The crossword board game has sold over 150 million copies in 29 languages, including English.

This is a Profile

Clients Need Grounding Agency Creativity Now More Than Ever

Voice

This pandemic has reinforced that words only move so much; actions go the distance.

This is a Profile

Why the Definition of Clean Beauty Isn’t as Crystal Clear as You Might Think

Brand Marketing

The confusion about the definition of clean beauty has created an opening for brands in what's become a growing category.

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Seth Meyers on Filming Late Night at Home and Expanding Beyond Linear TV

Streaming & OTT

Broadcasting from his attic during the pandemic, the NBC host is busier than ever.

This is a Profile

TV Series Test New Formats During Covid-19 Production Shutdowns

Streaming & OTT

TV producers are experimenting with everything from animation to remotely filmed shows to keep production going during Covid-19.

This is a Profile

Infographic: What Gen Z Wants to See From Brands During a Pandemic

Data Points

Almost 90% of younger consumers want companies to acknowledge Covid-19.

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