This is a Profile

How the Mother of All Football Games Became the Most Vigilantly Guarded Brand Name in America

Brand Marketing

The Super Bowl forever altered the world of intellectual property.

This is a Profile

Infographic: 43% of Americans Surveyed Don’t Plan on Watching the Super Bowl This Year

Brand Marketing

Less than a third say they're very likely to tune in to the Big Game.

This is a Profile

Brunner’s 2017 Super Bowl Ad for 84 Lumber About Immigration Is Just as Relevant Today

Agencies

The controversial spot helped elevate the shop to national prominence.

This is a Profile

Why Brands Spend $5 Million (or More) on a Super Bowl Ad to Support a Cause

Brand Marketing

Cause-related Super Bowl ads are here to stay.

This is a Profile

How Football Stadiums Are Implementing Tech to Lure Fans off Their Couches

Digital

If you build it and provide an incomparable fan experience, they will come.

This is a Profile

Meet the MullenLowe Creative Director Who ‘Appreciates the Absurd’

Digital

Adam Calvert is one of the brains behind E*Trade's 'This Is Getting Old' Super Bowl spot.

This is a Profile

From Brand Blowups to Blackouts, CBS Ad Sales Chief Jo Ann Ross Has Seen It All in Her 6 Super Bowls

TV / Video

She took a look back at the most memorable moments.

This is a Profile

What Tourism Australia Learned From Creating a Fake Dundee Movie That Promoted the Country

Brand Marketing

The star-studded ad from Droga5 increased U.S. tourist visas 11.5% in 6 months.

This is a Profile

How Snickers Transformed a Basic Biological Need Into Super Bowl Success

Brand Marketing

'Looking at hunger from a new perspective felt like it could have long-term potential.'

This is a Profile

New NFL Program Coaches Players on Building Their Brand

Brand Marketing

Being a better marketer is now part of the league's official playbook.

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