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Versace’s Medusa Logo Breaks Every Design Rule. So Why Does It Work?

Brand Marketing

Inspired by an ancient ruin, the Gorgon is among the strangest marks in fashion.

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Michimasa Fujino Came Up With the HondaJet While He Was Sleeping

Performance Marketing

It took Michimasa Fujino, president and CEO of Honda Aircraft, 18 years to make his private jet dream a reality.

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ABC Restores TGIF, Betting That Nostalgia Will Woo Families Back to Fridays

Convergent TV

One of the most successful programming brands returns, but will it still resonate?

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How Advertisers Are Using Robots to Play With Your Feelings

Performance Marketing

Measuring emotions can lead to more effective marketing.

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Design Army Puts Visual Storytelling Above All Else

Agencies

Picking clients very carefully is key to this D.C. agency.

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Missed Brandweek? Check Out the Photos From the 3-Day Event

Brand Marketing

Featuring Kevin Hart, Ms. Lauryn Hill and more.

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Marketers Are Putting a New Face on Weed as They Navigate Regulations and Battle Stoner Stigma

Agencies

They're testing different approaches as brands size up cannabis' potential.

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How Nike’s $6 Billion Colin Kaepernick Campaign Put the Focus Back on Big Creative Ideas

Agencies

The 'calculated risk' paid off for the brand familiar with controversy.

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Top Marketers Explain How Emerging Tech Will Transform Their Industries

Brand Marketing

Blockchain, AI and AR have the attention of top marketers.

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An Inside Look at MedMen, Lauded as the ‘Apple Store of Weed’

Agencies

The cannabis retailer is styling itself to be pot's premier shop.