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The iPad Might Not Have Changed the World, but It Could Save Retail

Brand Marketing

So maybe the iPad didn’t change the way we live—but changing how we shop? That’s not a bad claim to fame.

This is a Profile

Meditation Apps Are Becoming a Source of Zen in an Overstressed World

Digital

As stress levels rise and attention spans shrink, consumers are increasingly using technology to tap into Zen.

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How This Minneapolis Ad Agency Is Staying Ahead of Tech Trends

Agencies

As senior emerging media and platform innovation strategist, Carter Jensen is the shop's go-to guy for understanding cutting-edge tech and social platforms.

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Why Facebook and Snapchat Are Spinning Off Mobile Incubators

Digital

As competition heats up for gaining and retaining consumer attention on mobile devices, a growing number of agencies are betting on—and buying into—startups focused on emerging technology.

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Will Marketers Buy In to Google Preferred’s New Preroll Offering?

Digital

For YouTube, less will be more.

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Fox Networks Group Closes In on a New Ad Sales Chief

TV / Video

The position should be filled within the next few weeks.

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Infographic: What We Learned From The Walking Dead’s Midseason Premiere

TV / Video

Lovers of The Walking Dead also watch these shows.

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6 Reasons Why It’s Time for Advertisers to Move Beyond Measurements Like Click-Through

Brand Marketing

Go-to proxies like click-through and last impression served have remained static, even as behavior has shifted and programmatic has changed how we advertise.

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Pokemon Go Is Still Going, With New Content and Big Brand Partnerships

Digital

It took less than eight weeks last summer for Pokemon Go to attract 500 million users (called “trainers,” in the game’s parlance), representing a scale that Facebook took six years [...]

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These Mobile Innovators Are Shaping the Future of Advertising

Digital

In search of a veritable who's who in the mobile marketing space, Adweek beat the bushes to shed light on the minds behind great mobile campaigns that are transforming the [...]

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