Marketing in a Cookie-less World
The Cookie-less world is fast approaching. What should marketers know about the new--and better solutions being developed? This course offers you four short lessons designed to take you no more than 10 minutes each. It will focus on understanding the limits of cookies as a means for identifying customers and exploring new methods such as identity solutions and the significant advantages they offer for marketers and consumers. Plus, you’ll learn the different ways that the community is responding to the quest for solutions.
After taking this course you will be able to recognize the limits of cookies, describe the ways that a cookie-less world will impact key functions in marketing, explain the different alternative solutions, and what the industry is doing collectively and separately. You’ll also learn how you can contribute to the ongoing development of new solutions.