Last month, leading digital media executives and technology companies converged in Philadelphia for Publishing Executive’s annual FUSE Media Summit. The event is designed to help publishers evaluate technologies relevant to their businesses in a way that’s efficient and effective, while also arming them with best practices for implementing and leveraging those technologies within their organizations.
Rather than pitching publishers in an exhibit hall, technology vendors play an active role in the FUSE program. Sponsors meet with media execs in one-on-one meetings to address their specific technology challenges; they also present case studies to groups of attendees in breakout boardroom sessions. Emerging technology providers get a chance to take the stage and compete in the attendee-favorite Startup Derby.
Matt Saincome, publisher of The Hard Times and founder of OutVoice, impressed attendees with his new one-click invoice solution. He emphasized flaws in the current freelance payment process from his own experience as a writer and editor, and then explained how OutVoice fixes them.
Leah Wynalek is editor-in-chief of BRAND United. She is passionate about creating content that engages audiences across channels – and delivering insights that help others do the same.