At the start of 2020, former Snap Inc. exec Kristen O’Hara joined Hearst Magazines as senior vice president and chief business officer. In the new role, created after Michael Clinton’s retirement last year, O’Hara is leading marketing and advertising sales across all Hearst Magazines brands.
Before briefly overseeing business solutions at Snap in 2018, O’Hara spent more than a decade with Time Warner (now WarnerMedia) in senior marketing and sales positions, including as chief marketing officer of HBO, Turner, and Warner Bros. In the announcement of O’Hara’s appointment, Hearst leadership said her multi-platform selling experience would be vital as advertisers seek creative ways to engage audiences in an evolving media industry.
Publishing Executive caught up with O’Hara via email to learn about her top priorities as chief business officer of Hearst Magazines, as well as future growth opportunities for its portfolio of more than 25 brands.
Video — We’re continuing our focus in video as it will play an increasingly important role in a 5G world.
Commerce — With the rise of DTC, Hearst is uniquely positioned to connect content with commerce.
Data & Privacy — With sweeping changes on the role of third-party cookies, this is a place Hearst can really lead given its powerful first-party data.
Leah Wynalek is editor-in-chief of BRAND United. She is passionate about creating content that engages audiences across channels – and delivering insights that help others do the same.