Yesterday Publishing Executive hosted Publishing Executive Live: Data, Insight & Revenue Summit at the Union League in New York City. Over 60 publishing executives were in attendance to learn from leaders at IDG, Forbes Media, Google, Foreign Policy, ALM, and more about how to work with data and develop new revenue streams from their data.
The half-day event packed in a ton of insights, which we will explore in more detail in the coming weeks. But several pieces of advice stood out. Following are a few of the biggest lessons we learned at this year’s Data, Insight & Revenue Summit:
Keynote speaker Felipe Calderon, head of partnerships at Google, shared his perspective on future applications of data technology in media. In particular, he said that Google is paying close attention to technology that customizes individuals’ web experience based on how they are referred to the site or previous activity. This technology will be able to serve highly targeted ads and content to specific users and drive greater revenue for publishers. “One of my colleagues told me recently that we’re about five years away from deep customization,” said Calderon. “It’s an area we’re watching very closely.”
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.