Adobe Buys Marketo, Gains Instant Credibility in B2B

Marketo logoAdobe and Marketo have put the week-long rumors to bed, announcing an agreement for Adobe to acquire “the market leading cloud platform for B2B marketing engagement” for $4.75 billion. With it, Adobe gets Marketo’s 5,000 customers, 500 partners and “an engaged marketing community with over 65,000 members” that puts it on a collision course with Salesforce.

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.