Last week Publishing Executive hosted the Data, Insight & Revenue Summit in NYC, convening magazine and media executives to discuss how they incorporate data into their businesses and create new revenue-driving products around data insights. Leaders from ALM, IDG Enterprise, Google, Forbes Media, Penton, and more explained how their organizations are using data to improve all aspects of their business, from content strategy to sales.
To further proliferate the lessons shared at this event, we are publishing full audio from two of the day’s panels, which explore developing a data-driven business culture and monetizing data insights, as well as the keynote session featuring Google partnerships manager Felipe Calderon. You can listen to the complete audio of these sessions below.
Making Data Part of Your Culture
In this panel, publishing leaders shared how they train staff to use new data tools, identify organization-wide KPIs, and use data to better communicate with clients.
Felipe Calderon, Partnerships Manager, Google
Moderator: Denis Wilson, Editor-in-Chief, Publishing Executive
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.