This Beautifully Simple Red Cross PSA Shows the Power of Love and Hope

Burt Bacharach classic sets a moving tone in work from BBDO

A simple, yet powerful song celebrates hope. American Red Cross

In a world struggling amid a pandemic, every bit of communication is vital. Yet, one could be forgiven if a constant flow of PSAs manages to fade into the background. Creatively, messaging around important issues remains largely straightforward, which is understandable considering the circumstances.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.