Do you ever wonder if the publishing industry has learned enough in the last five years to be more effective and more profitable in the next five years? Of course, effective is a relative term and very much a moving target. And some publishing houses have prospered, while others decidedly have not. Nevertheless, it’s reasonable to ponder where the publishing industry will be in five years. Or to look at that time frame somewhat differently, where will the publishing industry be 10 years after the introduction of the iPad? Will print finally have a resurgence? Will advertising dollars flow back to the printed page? Will magazine newsstand sales finally be going up instead of down? Most rational thinkers will tell you no—recent trends will not reverse and the best we can hope for is some sort of stabilization.