This Debate’s Positively Cerebral

Headshot of Bob Sacks

I heard the following conversation the other day, and it sure seemed worth repeating to my readers. It was a discussion between the right brain and the left brain of a large publishing head. For the uninitiated readers the left brain is often said to be more logical, analytical and objective, while the right brain is said to be more intuitive, thoughtful and subjective.

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group ( He is also the co-founder of the research company Media-Ideas (, and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.