Your Place in the Media Wars

Headshot of Bob Sacks

As this is the Publishing Executive annual tips and tricks issue I thought it might be instructive to take a quick review and see how we are faring in the media wars of the 21st century. Are there any trends worth acknowledging? And if so, what can we deduce from the results that are meaningful to your career?

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group ( He is also the co-founder of the research company Media-Ideas (, and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.