Brand Building, Demand Generation Equally Important to marketers

Brand Building, Demand Generation Equally Important to marketers
64% of marketers think brand building and demand generation are equally important, while 23% think generating demand is more important, and 13% say that brand building is more important.
Source: Stein Rogan+Partners’ “Balancing Brand and Demand” study

Worldwide Internet Ad Share to Reach 15% in 2010
Internet advertising worldwide is expected to rise 11% next year to a total of $64.7 billion, which will account for 15% of the total ad spend worldwide. Mobile advertising will rise by 19% in 2010.
Source: GroupM

Twitterers More Responsive 
to Online Ads
2
0% of Twitter users sometimes click on online display ads, compared to just 9% of non-users.
Source: Interpret LLC

Publish date: October 1, 2009 https://dev.adweek.com/media/brand-building-demand-generation-equally-important-marketers-413247/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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