Brand Building, Demand Generation Equally Important to marketers
64% of marketers think brand building and demand generation are equally important, while 23% think generating demand is more important, and 13% say that brand building is more important.
Source: Stein Rogan+Partners’ “Balancing Brand and Demand” study
Worldwide Internet Ad Share to Reach 15% in 2010
Internet advertising worldwide is expected to rise 11% next year to a total of $64.7 billion, which will account for 15% of the total ad spend worldwide. Mobile advertising will rise by 19% in 2010.
Twitterers More Responsive â€¨to Online Ads
20% of Twitter users sometimes click on online display ads, compared to just 9% of non-users.
Source: Interpret LLC