Departures And Travel + Leisure Close Banner Year With A Strong Uptick In Advertising

NEW YORK, NY (December 2, 2013) Travel + Leisure and DEPARTURES Group Publishing Director Steven DeLuca announced that these two leading brands capped off an extremely successful year cornering the luxury and travel markets with significant increases in both paging and revenue. DEPARTURES magazine set the pace boasting a 12 percent gain in paging and a 17 percent gain in revenue for 2013, making this the third consecutive year of growth for the publication as it gears up for its 25th anniversary in 2014. The November/December issue was the largest of the year, carrying 163 pages versus 155 in the same issue last year. The issue features new advertisers, Lanvin, Berluti, and Johnnie Walker, as well as introduces a new Waldorf Astoria campaign.

Similarly, Travel + Leisure is projected to end the year with 1,049 advertising pages, an 8 percent increase from 2012, leading the travel category in total ad paging for full year 2013. The December issue is up 25 percent in ad pages versus the same issue last year. New advertisers in 2013 include Hermès Fragrance, Porsche, Tag Heuer, Van Cleef & Arpels, and more. Circulation stands at 971,922 according to the Alliance for Audited Media (June 2013) and readership is more than 5.8 million, according to MRI (Fall 2013), the highest audience ever for Travel + Leisure.


Publish date: December 2, 2013 https://dev.adweek.com/media/departures-and-travel-leisure-strong-uptick-in-advertising/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
{"taxonomy":"","sortby":"","label":"","shouldShow":""}