Fewer Magazines Launched in 2013 Than 2012

NEW YORK CITY, Dec.18, 2013 – In 2013, 185 magazines launched, compared to 227 magazines in 2012, reported MediaFinder.com—the largest online database of U.S. and Canadian publications. During the same period, only 56 magazines closed, compared to 82 magazines in 2012.

The top categories for new magazine launches in 2013 were food (23 new magazines), regional (17 magazines), and women (13 new magazines). In the fourth quarter of 2013, new titles launched included Politico Magazine, Scottsdale Magazine, Punch, Allrecipes, and Domino. Other new launches in 2013 included three new magazines targeting the Hamptons, NY region. In the Hispanic category, several new magazines launched including Glam Belleza Latina and Rica.

New launches also came from the Edible franchise, adding four new titles. Bauer Publishing launched three magazines this year: Closer, Girl’s World and Celebrate with Woman’s World. In addition, print magazines such as Pitchfork Review, Clevver Magazine, Allrecipes, Politico Magazine and PoliticoPro Magazine were spun off from other platforms–online publications, websites, or a YouTube Channel.

Among the top categories for magazine closures was sports magazines, with Snow and Skateboarder shutting down. Other magazines that closed included Babytalk and Parenting.

“Once again 2013 continued the trend of both fewer magazine launches and fewer closures,” said Trish Hagood, president of Mediafinder.com.

In the business-to-business magazine sector, 20 new titles launched in 2013, including G-Code, compared to 31 titles launched in 2012. In the same period, 14 titles ceased, including BtoB and Fire Chief, compared to 16 titles ceased in 2012.

MediaFinder®, a media property of Oxbridge Communications®, www.mediafinder.com, is the largest online database of U.S. and Canadian periodicals, with information on 77,000 magazines, journals, newspapers, newsletters, directories, and catalogs. Subscriptions to the online database service are available via MediaFinder.com or by calling 1-800-955-0231.

Publish date: December 18, 2013 https://dev.adweek.com/media/fewer-magazines-launched-2013-than-2012/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT