Forrester’s Global Head of Events on Shifting from In-Person Summit to Paid Virtual Event

The events business has been hit hard by COVID-19, causing organizations to make decisions to either cancel events, postpone until it’s safer to gather again, or make their events virtual. Each decision comes with its own set of challenges, as well, especially when considering the possibility of lost revenue.

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.