New technologies enable media companies to innovate, adapt, and stay profitable. The problem is, the array of technology solutions is growing faster and more fragmented than ever, making the process of product evaluation a time suck for already time-crunched media technologists.
In fact, when Publishing Executive surveyed media executives about their technology adoption strategies, most cited “lack of time and resources to evaluate new technologies” as their biggest obstacle to investment.
In the following interview, FUSE Media Summit attendee-turned-advisor David Longobardi, former Chief Content Officer at SourceMedia, explains how FUSE streamlines the technology-vetting process for media execs. FUSE Media is an elite summit designed specifically for those leading digital strategy at their organizations — see if you qualify to attend (all-expenses-paid) this Nov. 19-21 in Philadelphia.
What are the biggest benefits to attending FUSE Media?
The community of vendors seeking a toehold in a digital media company’s tech stack is large, diverse, and constantly changing. The volume of information that these vendors generate is enormous, and processing it, amid an otherwise busy schedule, can be challenging. Yet it’s essential to do so, even when you’re not actively deploying or replacing. FUSE solves for this problem: First, it’s time-efficient, helping you pack many substantive vendor conversations into a relatively brief time period while limiting scheduling and admin hassle. Second, the conversations are of high quality — especially the boardroom-style meetings.
Why is it valuable to interact with vendors in boardroom sessions?
In these meetings, media company leaders sit alongside one another and quite literally interrogate and challenge vendor pitches. The pitches are delivered within a context and conversation that helps you separate signal from noise.
What obstacles do publishers face in implementing new technologies?
No two tech stacks are alike, and to make things harder, the boundary lines separating one layer of your stack from another — never very clear in the first place — have grown increasingly blurry. Vendors are constantly adding new functionality that pulls them into swim lanes more commonly occupied by providers who bring entirely different perspectives. You may think you’re looking to replace a single utility but each decision has implications for the whole enterprise.
Why did you join the advisory board for FUSE Media this year?
I support the mission of enabling productive and relevant interactions with tech vendors at scale. Digital media is a highly disrupted industry, with fast rates of change, fierce competition and tradition-busting startups everywhere. At times of disruption, system and service providers play an outsize role in driving the industry conversation. New product launches by established players can have far-reaching implications. Startups often arrive bearing important signal from the future.
Want to Attend FUSE Media?
Check out this preview of the 2019 program, which includes speakers from Hearst, USA TODAY, Industry Dive, Farm Journal, Active Interest Media, and more leading media companies. Plus, watch a video Q&A about the FUSE experience. If you’re interested in joining, fill out your inquiry form ASAP — the summit is free for qualified attendees, and seats are very limited.
Want to Sponsor FUSE Media?
Sponsors get guaranteed one-on-one time with executives evaluating technology solutions for their media businesses. If you’re a vendor interested in sponsoring FUSE Media, contact Matt Steinmetz at firstname.lastname@example.org.
Leah Wynalek is editor-in-chief of BRAND United. She is passionate about creating content that engages audiences across channels – and delivering insights that help others do the same.