Gardens, Markets and the Web: Debating the Future of Mobile Content

The native app/Web app debate was front and center this morning at the Paid Content Live event in New York City. The publisher of MIT Technology Review, Jason Pontin, kicked of the discussion with a rundown of what he characterized as the disaster that was TR’s experiment with native apps: money wasted, few subscribers gained, the departure of the digital development staff and furious editors. “When it was over I thought it was worthless,” Pontin said.