For the keynote session of the Publishing Executive: Data, Insight & Revenue Summit, Google’s partnerships manager Felipe Calderon will sit down with Publishing Executive editor-in-chief Denis Wilson to discuss the Google point-of-view on data, programmatic ads, viewability, and more.
Calderon will share his insight on emerging opportunities in programmatic advertising, including the growing accessibility of conducting direct programmatic deals and why he thinks this is where the advertising market is heading. With the buy side (advertiser) perspective in mind, Calderon will also speak to why audience data is such a critical component of publishers’ programmatic strategies, offer examples of partners using data effectively, and offer his take on the opportunities and challenges of up-and-coming ad formats like native, video, and mobile.
Being held on June 21st in New York City, the Data, Insight & Revenue Summit will feature leaders from ALM Media, IDG Enterprise, Penton, Foreign Policy, and more to discuss how they are utilizing data insights to drive greater revenue within their businesses. Panelists will dive into how data is driving a cultural shift within their organizations and how data has become the foundation of new and lucrative products.
The Data, Insight & Revenue Summit is free to attend for executives who work at publishing and media companies. To learn more about the summit and to register, visit the event page here. Any industry vendors or suppliers interested in attending should contact publisher Matt Steinmetz at email@example.com to learn more about sponsorship opportunities.
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.