Serving Black and Latinx Communities, Banking Platform Greenwood Continues Upward Arc

Jesse Williams joins Killer Mike and Andrew Young in financial startup

Jesse Williams stars in the first of three new spots introducing the banking app Greenwood. Greenwood

Investing back into the communities they serve would seem to be a natural fit for most banks, but for so long, the Black and Latinx communities have not seen that reinvestment. Greenwood is changing that, and the digital banking platform has welcomed a series of powerhouse investors including rapper/activist Killer Mike, former Congressman Andrew Young and now actor/activist Jesse Williams.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.