Harper’s Bazaar Unveils a New Look in the March 2012 Issue

(Press Release) Feb 1, 2012 (NEW YORK)—Beginning in the March 2012 issue, Harper’s Bazaar will thrill readers with a more luxurious feel and a larger format that elevates the magazine to archival quality.

The new Bazaar is the evolution of a heritage brand: editor in chief Glenda Bailey, creative director Stephen Gan and design director Elizabeth Hummer worked with Robin Derrick and Spring to develop the crisp design, inspired by the work of the magazine’s renowned 1940s creative director, Alexey Brodovich. The result is visually impactful: the larger size allows for more white space and an emphasis on Bazaar’s signature typeface, Didot, shaped in places to echo images on the page, with photography that mixes bold brights and atmospheric black and white images. A perfect fusion that brings together the elegance of the past, the energy of today and the excitement of what’s next, the refreshed Bazaar embodies legendary editor Carmel Snow’s dictum, “Elegance is good taste with a dash of daring.”

And daring is modern: for the cover, Bazaar has cast Gwyneth Paltrow in sleek, sexy, black, cut-out, looks, photographed by Terry Richardson. On the newsstand, Paltrow, in red lipstick and a plunging Yves Saint Laurent jumpsuit, recalls the screen sirens of Hollywood’s Golden Age, while the subscriber cover breaks with tradition: Paltrow’s face is unseen, seductively obscured by wavy blonde locks. Instead, her body, in an Anthony Vaccarello gown, engages readers and leaves little to the imagination. To watch a behind-the-scenes video of the shoot, go to www.harpersbazaar.com/Gwyneth

“Women look to Bazaar for everything they need to live a fashionable life,” said Bailey. “The new Bazaar reflects the elegance of our past, while looking forward to a fabulous future.”

“Bazaar is one of those rare brands that has always had true elegance at its core-it’s part of our birthright,” said Carol A. Smith, VP/publisher and chief revenue officer. “Starting with the March issue, we are beginning a transformation that will enhance all elements of the brand–from the foundation of the magazine itself to our strong new presence in the digital world.”

The March issue features the work of some of the world’s most exciting photographers, including artist Liu Bolin; Dan Jackson; Karl Lagerfeld; Karim Sadli and Terry Richardson and writers including Lisa Armstrong, Mark Halperin; John Heilemann; Suzy Menkes; Lisa DePaulo; Alexandra Styron, Kevin West and Vicky Ward. And the issue’s fashion stories will be online at www.harpersbazaar.com, accompanied by behind-the-scenes videos, exclusive on-set interviews, animation and audio messages.

While well-loved sections such as Fabulous At Every Age remain, new front-of-book sections include:

THE LIST: This Month’s Objects of Desire

– The A-List: Our cover star reveals her favorite things of the moment.

– Shopping List: Editors’ and contributors’ style picks

– Wish List: A fashion industry insider tells us what she covets. This month, Bazaar talks to Bergdorf Goodman’s Linda Fargo.

– Wait List: The item that will be sure to sell-out. For March, it is a vintage 1970s Cartier bracelet, reissued at the suggestion of Bazaar editors

– My List: A fashion powerhouse reveals his daily routine – for March it is Tom Ford.

THE BAZAAR: Easily shoppable pages filled with a highly curated collection of the season’s best, with a lay-out that recalls an online shopping experience; THE STYLE: After readers look through the trends and the right pieces, BAZAAR shows them how to wear it, incorporating their own personal style, plus, The Best Dressed List: The looks of the month, from street to celebrity style, now in every issue; THE LOOK: How to wear the season’s trends; THE EXTRAS: Accessories are the final flourish; THE NEWS: Where Culture Meets Fashion: a stylish take on art, film, books, and the trends to watch for; THE BEAUTY BAZAAR: The expanded beauty pages will include the newest products, treatments, trends as well as health news; THE HOUSE: Living A Fashionable Life is not just about what a person wears, it’s about how a person lives – take a peek into some of the most stylish homes in the world; THE ESCAPE: A new travel section taking readers to fashionable destinations and offering a true insiders’ take: what to do, where to stay eat and shop, with recommendations from style-setters; HOW TO WEAR IT GUIDE (March & September): Our break-it-down guide to the trends worth wearing; WORK THE LOOK (April & October): Polished pieces for work wear chic; HOW BAZAAR: The last page of the issue, featuring a timeless, iconic image from BAZAAR’s storied past.

Publish date: February 6, 2012 https://dev.adweek.com/media/harpers-bazaar-unveils-new-look-march-2012-issue/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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