In our ongoing social media series, Grow Socially shares techniques media professionals can use to overcome challenges that often stymie social media campaigns. For an even deeper dive on these issues and hands-on training on creating and executing a social media strategy, be sure to attend Grow Socially and Publishing Executive’s upcoming event the Social Media & Inbound Marketing Master Class on October 16th. Held at the NYC Union League, the event is tailored specifically to editors, marketers, audience development, publishers, and brand managers.
The most important aspect of increasing your interaction levels on social media is listening to your audience. Before you can start to increase the amount of audience engagement, you first need to understand what’s working and what’s not working.
Posting a piece of content on a channel is not the end of the road for that post. Take the time to implement a monitoring service such as Hootsuite to check your performance. Once you start to understand what your audience is responding to, then you can start to tailor your outreach to their needs.
With that being said, there are some techniques that can be utilized to better engage your audience across your channels. Let’s take a look at a few.
Sounds simple, right? Sometimes the simplest solution is the best one. If you’re having a difficult time distinguishing why your audience isn’t interacting or responding positively to your social outreach, ask them.
Hosting a Q&A on one of your channels is a great way to get your audience involved. Set up a Q&A to bring your audience together and after the session concludes, thank your participants and let them know you’ll be creating a community forum for them to interact with one another and with your organization on a daily basis.