How Media Companies Should Get Started with Business Intelligence

There has been much discussion in the media space about business intelligence (BI) and how it can help drive a host of key objectives. BI encompasses the tools (usually dashboards) that use a company’s data to improve business decisions and performance. For a publisher, that could mean helping, in real-time, journalists focus on content categories that bring in the biggest audience and/or the greatest revenue. It could help the marketing team identify and invest in their best performing digital/social channels. BI could help management track KPIs throughout the organization more efficiently (key performance indicators). And though many publishers have dashboards that provide a very focused set of data (like Chartbeat or Google Analytics), a true BI solution ties otherwise disconnected data sets together, revealing new insights and providing new benefits at all levels of an organization.

David Renard has 20+ years of international strategy, product management, marketing, analytics and consulting experience with a focus on digital and media/publishing. He has built startups in the media and tech space (Stare, Netcirculation, Mediaideas, The Loadown) and advised both multinationals (e.g. Gartner, Reliance Games, Random House, Conde Nast) and start-ups (e.g. Surface Media, V Magazine, Complex, 7Park Data) on corporate strategy, performance analytics and business intelligence, pricing, digital/social marketing and audience development.