Media salespeople that still use old-school sales presentations are setting themselves up for less effective sales meetings. Presentations are long, boring, and they frame the sales conversation around price and audience reach. That is not the conversation that the prospect or the media salesperson wants to have. Instead, ditch the presentation (and all of those fluff PowerPoint slides) and craft a pitch.
Crafting a pitch requires you to create a unique solution for the prospect, and to close more lucrative deals. Check out the 10 tips in the infographic below to learn how to craft a sales pitch and have more effective sales meetings.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.