Is Your Organization Taking Full Advantage of Social Media?

We all know that social media is important — it’s where news breaks, content goes viral, and social change is spurred. But is your entire media organization taking advantage of these influential platforms? Is your staff working strategically about boosting your brands and driving reader engagement through social? Do you even have a social media strategy?

Many publishers still struggle to capitalize on social media because they lack a clear strategy, fail to set measurable goals, and overlook the need for cross-functional collaboration. Which is why Publishing Executive is launching the Social Media & Inbound Marketing Master Class in partnership with Grow Socially. Hosted at the New York City Union League on October 16th, this interactive seminar will instruct media, marketing, and audience development specialists on effective social media practices that will grow audience and revenue.

This Social Media & Inbound Marketing Master Class is ideal for editors, marketers, audience development, publishers, and brand managers. Through a combination of lessons, discussions, and hands-on exercises, attendees will learn:

  1. How to use social media to engage new markets and appeal to the next generation of consumers. The importance of social for mobile.

Leading the master class is John Foley, CEO and CMO of the social media marketing company Grow Socially. Foley will guide attendees through each session and explore social strategies most effective for the publishing sector. Foley, who was ranked #15 on Forbes’ “50 Most Influential CMOs on Social Media” in 2014, brings years of experience to this event and will provide real-world examples of what has worked on social media, why it has worked, and how publishers can implement similar strategies in their own social marketing efforts.

Sign up for the Social Media & Inbound Marketing Master Class here!


Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.


Publish date: September 23, 2015 https://dev.adweek.com/media/is-your-organization-taking-full-advantage-social-media/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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