How can a publisher best succeed in print and online? Is free content the answer—or are paywalls? Is digital really dead, and are apps really useless? How can a publisher respond to the new newsstand requirements? And what happens to a consumer publication when it no longer has a print presence?
Based on the success of a previous Live Chat, where dozens of industry experts gathered on Twitter to discuss the future of media, publishing industry thought leaders and Publishing Executive bloggers, BoSacks and Linda Ruth, will tackle the above questions in a second Chat on Thursday, November 5th. The live Twitter discussion will offer an opportunity for media professionals to get together and tweet topics of interest to industry peers. Ruth and Sacks will discuss everything from paywalls, to the newsstand, and branded apps, and they will be joined by special guest John Harrington of The New Single Copy, who has offered his legendary newsstand expertise to respond to tweeted questions and comments. Ask questions and contribute your own thoughts on Thursday November 5th from 2-3PM ET. To join, tweet your questions and comments using #MagBiz. For direct questions, use the Twitter handles @BoSacks, @Linda_Ruth, and @nscopy.
Linda Ruth, as president of PSCS Consulting (www.PSCSConsulting.com), offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, 'Internet Marketing for Magazine Publishers' ; 'How to Market your Newsstand Magazine'; and 'Secrets of SEO for Publishers' can be found on Amazon. Find her online at Google Plus, Magazine Dojo, LinkedIn, and Twitter @Linda_Ruth.