The New Non-Obsolescence of the Written Word

Headshot of Bob Sacks

A book that I read a few years ago has been popping back into and around my head lately, as I continue my pursuit of the future of reading and the future of our publishing business.

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group ( He is also the co-founder of the research company Media-Ideas (, and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.