mediaIDEAS onPoint: Adoption Age of E-reading Devices

This week’s mediaIDEAS onPoint chart shows the adoption age of Amazon’s Kindle and Apple’s iPad. A recent survey conducted by The Nielsen Company found that 78% of iPad owners were younger than 44 years of age compared to only 60% of Kindle owners. And, 36% of iPad owners are 24 and younger compared to 27% of Kindle owners. The iPad owner is younger. Is that your product’s natural demographic?

Click the link under “related” to see the chart from mediaIDEAS, utilizing data from the Nielsen Company. For more research, visit the mediaIDEAS website and blog.

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Publish date: April 28, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT