mediaIDEAS onPoint: Paper Consumption by US Magazine and Book Publishers 2010-2020

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This week’s mediaIDEAS onPoint presents paper consumption forecasts for US magazine and book publishers. Data from the Pulp and Printing Paper Forecast 2010-2020: The Impact of Digital Media and E-reading Platforms on Paper Demand report shows that paper consumption by 2020 will go down by 47 percent for magazine publishers and 52 percent for book publishers.

The cause? Check the title of the report. For more research, visit the mediaIDEAS blog and website.

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Publish date: February 8, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT