mediaIDEAS onPoint: Percentage of all Android Tablet Apps Used on Kindle Fire

This week’s mediaIDEAS onPoint presents the growth of usage on Amazon’s Kindle Fire. Data from Flurry shows that Kindle Fire apps represented 3 percent of all Android tablet app usage (or app sessions) in November 2011, but grew drastically to 36 percent of all Android tablet app usage by January 2012. As a comparison, Samsung Galaxy Tab led the pack in November, representing 63 percent of all Android tablet app usage, but tied Amazon for first in January 2012.

Can Amazon maintain that position? Probably not, but it can sustain Android’s growth. For more research, visit the mediaIDEAS blog and website.

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Publish date: February 22, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT