Mobile Platform Lets Consumers Make Educated Purchasing Decisions Anytime, Anywhere

(Press Release) Yonkers, NY (May 11, 2010)—Furthering its mission “to empower consumers to protect themselves,” Consumer Reports introduces a new mobile platform that enables consumers to access its deep database of reviews, ratings, reliability studies and much more—while shopping.
The service is free to the more than 3.2 million subscribers of Non-subscribers can sign up for 24-hour or 30-day access for $.99 and $4.99 respectively, which will be charged to their wireless bill.
“With CR Mobile, shoppers can access Consumer Reports’ Ratings and product data directly on their phones,” said Jerry Steinbrink, Vice President, Publishing, Consumer Reports. “Using our powerful information where they shop will help consumers choose the best products for their needs – and help them steer clear of sales tactics that might not be in their best interest.”
CR Mobile provides data by category including Cars, Appliances, Electronics, Home & Garden and Babies & Kids through any mobile device with Web access. Users can access ratings, reviews, video (via iPhone and Android phones), product comparisons, poll results, buying advice, user reviews, brand reliability information, the latest news, and blog posts.
Consumers can register for CR Mobile at subscribers can access the information for free by signing in with their existing username and password.
Users can also sign up to receive product safety and recall alerts via text messages. To access the feature, consumers must text the word SAFE to 76666 to receive alerts as safety news breaks.
Publish date: May 12, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT