The Publishing Business Conference & Expo (PBC), North America’s largest conference and expo for book and magazine publishers, announced today that David Carr, media and culture columnist and reporter for The New York Times, will be interviewing Flipboard’s Editorial Director, Josh Quittner, at the conference’s “Keynote Event,” March 19.
Carr, internationally known for his writing on media issues including print, digital, film, radio and television, will question Quittner about Flipboard, the popular iPad and iPhone app that aggregates content shared through social networks in a magazine-style interface.
Flipboard has made headlines for its innovative use of social media to present relevant content to readers. In the words of company founder Mike McCue, it seeks to “re-imagine Web pages as magazine articles, connecting readers more deeply with the publisher’s brand while opening up entirely new advertising possibilities.” Flipboard struck a high-profile deal with Condé Nast in July to associate brand advertising with specific content.
Quittner joined Flipboard from his long-time job at Time Inc., where he was the digital editorial director for the News, Sports and Business Group. He oversaw the development of Time’s iPad version and has worked on a slew of other digital and tablet products.
“The Keynote Event: a Q&A with David Carr and Josh Quittner” will start at 10:45 a.m. on Monday, March 19, during the first day of the Publishing Business Conference & Expo. The conference will take place March 19-21 at the New York Marriott Marquis Times Square and will feature more than 50 conference sessions, 100-plus speakers and experts in magazine and book publishing, and an expo of nearly 100 publishing technologies, solutions and services.
For more information or to register, visit PublishingBusiness.com.